With over 17 years of experience driving global brand strategy, integrated marketing campaigns, and go-to-market execution across North America, Europe, and the Middle East, I specialize in translating consumer, cultural, and market insights into high-impact brand strategies and measurable commercial growth. Having led strategic initiatives spanning top global agencies (Ogilvy & Mather, Geometry Global), client-side executive brand leadership (O'Neill), and major international GTM campaigns (Sling TV / DISH Network), I bring a refined blend of strategic vision, creative judgment, and commercial accountability. Throughout my career, I have proven that a brand’s strongest commercial asset is a clear narrative tailored to the cultural nuances of its audience. Key highlights of my background include: • Go-to-Market & Revenue Acceleration: Exceeded revenue forecasts by 65% for international broadcast packages at Sling TV through targeted multi-audience GTM strategies, maintaining an 81% campaign success rate and 76% repeat subscription rate. • Brand Scaling & Enterprise Growth: Founded and built a global brand consultancy (This Is Polygon), leading strategic positioning and campaign execution for 140+ product launches and scaling early-stage brands. • Global-to-Local Adaptation & DTC Expansion: Engineered multi-channel strategies bridging global brand direction with regional consumer relevance. • High-Impact Integrated Campaigns: Conceptualized and executed award-winning campaigns for premier global accounts including Coca-Cola, Heineken, Nissan, Martha Stewart Wellness, and Legendary. My strength lies in building cross-functional alignment across product, creative, and executive leadership teams to take ambitious brand goals from insight to execution. Grounded in graphic design, brand positioning, and ongoing focus on tech innovation, I excel at turning strategic complexity into elegant, revenue-generating campaign experiences.