With 2 years in direct response, including working inside an agency, I developed customer research, creative strategy, and campaigns across beauty, skincare, wellness, apparel, and consumer product brands, taking ideas from insight through execution. My role has covered customer research, developing winning angles and creative briefs, and working directly with designers, editors, PMs, and founders to take strategy from insight to execution. But my expertise has led me to specialize in: Health & wellness supplements, with a deep focus on gut health Skincare: red light therapy, serums, oils, the whole glow up toolkit Apparel, including a brand solving the real post menopause bra problem with tanks So BASICALLY… anything regarding women 30 to 65 I can handle with no problem. Which means studying up on gut health and menopause too!