Growth and performance marketing leader who still runs the accounts. I've bought Meta hands-on for over ten years, including client accounts up to $1M a month at JumpCrew. At David's Bridal I owned the $36M annual paid media budget and graded it on CAC, MER and payback rather than platform ROAS. As a fractional head of digital for a DTC supplement brand on Shopify Plus, I ran Meta daily and lifted ROAS 75%. I use AI every day for creative, analysis and reporting. Best fit: brands scaling Meta and Google spend that need disciplined bidding, creative testing and honest measurement.