I’m a CRM and lifecycle marketing leader with deep experience shaping customer engagement strategies for ecommerce, subscription, and multichannel consumer brands. My work centers on building programs that strengthen retention, deepen loyalty, and create meaningful customer experiences across email, SMS, mobile, and digital touchpoints. I’m passionate about using data to guide decision-making, designing segmentation and personalization strategies that elevate performance, and leading teams through complex marketing technology environments. Throughout my career, I’ve partnered closely with cross-functional teams to align CRM initiatives with broader business goals, improve operational efficiency, and enhance the customer journey from first touch to long-term loyalty. I thrive in environments where strategy, creativity, and analytics intersect—and where thoughtful lifecycle design can unlock stronger relationships and sustainable growth. If you’re exploring opportunities or collaboration in CRM, retention, or customer engagement, I’d love to connect.