Growth leader focused on scaling subscription businesses across acquisition, conversion, retention and monetization. I combine a performance-marketing foundation with hands-on experience in paid media, funnel optimization, creative testing, onboarding, pricing and lifecycle programs to drive profitable app and web subscriptions. Currently Head of Growth at WEGLOW, I build measurement frameworks, prioritize high-leverage opportunities, and lead cross-functional execution with product and founding teams. Prior to WEGLOW I led user acquisition at BetterSleep, managing growth investment across paid social, search and other performance channels. I enjoy turning analytics into practical experiments that move revenue—especially at startups and consumer subscription products where sharper positioning, better funnel design and faster testing unlock sustainable growth.