I’m a paid media strategist with 8+ years of experience managing Meta and Google Ads for B2B, e-commerce, healthcare, consumer, and service brands. I’ve managed monthly media budgets exceeding $1M and work across campaign strategy, account structure, creative testing, conversion tracking, reporting, and ongoing optimisation. I’m particularly strong at auditing underperforming accounts, identifying where budget is being wasted, and building a clearer testing and scaling plan. I work directly with brands and agencies that need senior paid media expertise without hiring a full-time team member.