Hello, I'm a Creative Producer with 12+ years of experience developing and delivering social-first, digital, and integrated creative across beauty, fashion, automotive, fitness, and lifestyle. Experienced in leading the full creative process from research, concept development, treatments and production through post-production and final delivery. Produced DTC and e-commerce creative for brands including UOMA Beauty, Audi, and Diesel, with experience using audience and Meta performance data to inform creative decisions and iteration. Combines hands-on creative judgment with production leadership, performance thinking, and emerging AI-assisted workflows.