Joye Hansford is a brand and creative leader with experience translating business strategy into compelling campaigns, content, and brand experiences. As Senior Manager of Brand Development & Events at Medtronic, she leads creative initiatives and major industry events in partnership with global marketing teams. Previously, she helped lead the HealthSouth-to-Encompass Health rebrand across more than 330 locations. She combines strategic leadership, hands-on design expertise, and cross-functional collaboration to bring brands to life.