I work closely as a junior to the Head of Growth, specializing in Paid Social, Performance & Growth Marketing, with a strong focus on Meta Ads, TikTok Ads, and AppLovin—supported by expertise in Google Ads (PPC & PMax) as a performance-driven media buyer. I currently support growth efforts at Spoonful of Comfort, managing and optimizing $800K–$1M in monthly ad spend across paid channels. My role is centered on scaling paid social campaigns, improving ROAS, and driving sustainable revenue growth. In parallel, I handle paid media for ASARAI, managing $150K–$500K in monthly ad spend, focusing on audience targeting, creative testing, and performance optimization—while collaborating closely with the creative team to continuously refine and enhance campaign performance. My expertise lies in scaling across paid social platforms (Meta, TikTok, AppLovin) and Google Ads—leveraging data, structured testing, and creative iteration to turn ad spend into measurable business results. I’m highly focused on performance: identifying what works, cutting what doesn’t, and continuously refining campaigns to maximize efficiency and growth. Specialties: Paid Social (Meta, TikTok, AppLovin) | Media Buying | Performance Marketing | Google Ads (PPC & PMax) | Conversion Optimization | Scaling Paid Acquisition | Data-Driven Strategy