My passion for media buying began with my keenness for math and statistics in college. I thrive on analyzing data, optimizing campaigns, and solving the ever-changing puzzle of hitting KPIs, target CPAs, and maximizing ROI. I entered the digital space in 2011, selling electronics and testing drop-shipping on eBay. Today, I'm a Paid Social Performance Media Buyer at Blink Digital, running DTC acquisition on Meta. I've managed over $1M in ad spend across Meta, Google, YouTube, and TikTok - including $745,000 that netted $1,020,000 in front-end revenue at a 1.37X ROAS at Synergy Insurance Marketing, on a near 7-figure annual budget. I build and run campaigns in English and Spanish. Contracting through CLS Industries for Moon Lime Media, I owned national Spanish-language paid acquisition in consumer debt - writing the ad copy, creative, and landing pages in Spanish, localizing for dialect and idiom, and validating with native speakers before launch. With my Spanish campaigns at Synergy, that work reached 300,000+ users. I also speak conversational Brazilian Portuguese from six months living in Rio de Janeiro. Paid media is about 70% of what I do. The other 30% is search. I've run on-page, technical, and off-page SEO since 2015: a 50x traffic increase over 18 months at AeroWave Media, 50 high-authority backlinks in three weeks through guest posting and outreach, and dozens of keywords moved to page one. Today I build local SEO and AI-search (GEO/AEO) programs for service businesses. Other roles include Digital Search & Social Media Buyer at Power Fox Media, Digital Marketing & Advertising Specialist at JobPrepped, and Programmatic Media Buyer & Creative Strategist at Helene Parker Consulting, where I led campaigns on LinkedIn Ads and CTV. Other key achievements in my digital & online career: - Built an AI creative automation pipeline (LLMs, n8n, Python) producing new static and video ad angles in under an hour - Tripled daily leads (10 to 30+) in a month by optimizing bidding and scaling strategies - Cut CPL by 33% and improved CTR by 98% through A/B testing and landing page optimization - Reduced reporting discrepancies from 20% to 3% by rebuilding attribution through the CRM - Trained a Junior Media Buyer, increasing inbound leads from 30 to 300 daily and front-end revenue by 5% MoM I'm always learning and adapting to market changes. If you need a results-driven paid media strategist or media buyer who can manage multiple accounts and campaigns with cost-effective CPAs - let's connect. Message/DM me here. Or email: jobs.christianls@gmail.com