DTC creative strategist for health and wellness. I built my own hair loss brand for menopausal women to $200k+ in Meta spend, creating all the cold funnels myself (VSLs, mini-vsls, advertorials, congruent landing pages). Now Head of Creative at Moonshot (YC S26), where I built an AI pipeline that takes research and scripts to finished static and video ads. I focus on top-of-funnel cold traffic: new UMP/UMS angles and mechanism-led funnels that open fresh audiences, not just what is already safely working in the market.