I've spent 10 years in CPG and wellness marketing, starting brand-side and later moving into agency and freelance work. I've led strategy across DTC e-commerce brands, pulling social, paid, email, SMS, and site updates toward the same revenue goals and making sure merchandising and inventory shape the plan. I've owned budgets, moved spend toward what actually converts, and built retention strategies that turn first-time buyers into long-term customers. I think about the whole customer journey rather than a single channel, and I'm at my best setting direction and getting into the details in the same week.