I’ve spent 25+ years connecting customer insights to brand, creative, product, UX, and marketing strategy. I help organizations understand why people make decisions and use those insights to strengthen brands, improve campaigns, and create better experiences. As SVP of Brand & Product Strategy at Sentient, I lead creative, marketing, brand strategy, commercialization, and go-to-market execution for an award-winning AI platform. I work with Fortune 500 brands and organizations including Amazon, Domino’s, GoodRx, Abbott Labs, Nissan, TikTok, and Mayo Clinic. Earlier, as EVP Creative Director at Piehead & Co. and VP Creative Director at Hatchling Studios, I led brand, digital, and integrated marketing for companies including Comcast/Xfinity, Disney, Showtime, History Channel, HP, Liberty Mutual, and Verizon.