I’m a brand strategist and hands-on creative director with more than 20 years in design. I help organizations clarify their positioning, define relationships across brand portfolios, and translate strategy into distinctive identities and campaigns. My experience includes leading enterprise rebrands, developing creative teams, and building brand systems that let teams produce branded work with autonomy across organizations. I work across copy, design, film and digital experiences, and fluent with Ai and it's integration into the creative workflow and have extensive experience helping founders and marketing leaders move from the first strategic question through finished creative.