Issei S.
Growth Marketing | Performance Marketing | Product Marketing | Brand Marketing | User Acquisition | Digital Media Leader
Los Angeles, United StatesAbout Issei
• Experienced marketer with a track record of scaling companies at various stages of growth increasing marketing spends to multi-million dollar with a data based methodical approach. • Successfully launched 75+ games across mobile, console, and PC with various business models from free-to-play, ads, premium, and subscription models worldwide. • Tech and data savvy incorporating new marketing technology such as incrementality and data distribution models to marketing measurement. • Management of multi-functional teams including product marketing, UA managers/media buyers, data analytics, brand/product marketing, and creative services. • 20 years technology and entertainment marketing career.
Skills
Tools & software
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• Experienced marketer with a track record of scaling companies at various stages of growth increasing marketing spends to multi-million dollar with a data based methodical approach. • Successfully launched 75+ games across mobile, console, and PC with various business models from free-to-play, ads, premium, and subscription models worldwide. • Tech and data savvy incorporating new marketing technology such as incrementality and data distribution models to marketing measurement. • Management of multi-functional teams including product marketing, UA managers/media buyers, data analytics, brand/product marketing, and creative services. • 20 years technology and entertainment marketing career.
Skills
Tools & software
Meta AdsGoogle Ads