IVAN PAVKOVIĆ

Senior Google Ads & Meta Ads Specialist · 9+ yrs in E-commerce/DTC, SaaS & Lead Gen

HRCroatia
English
10 years experience
1:10 AM local time

About IVAN

I'm a performance marketer and media buyer with 9+ years running paid campaigns on Google and Meta. Most of my work is with e-commerce and DTC brands, and I also run SaaS and lead-gen campaigns. I cover the full account: structure, bidding, feeds, creative testing, tracking and budget scaling. My focus is profitable growth, measured in ROAS and CPA rather than clicks. I work best with brands that want a hands-on partner who owns results.

Skills

Paid SocialPaid SearchPerformance MarketingAttributionA/B Testing

Tools & software

Google AdsMeta AdsGA4TikTokTriple Whale

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