I’m a Director of Creative Strategy focused on performance creative, growth, and brand, with 20+ years of experience across the U.S., EMEA, LATAM, and APAC. I’ve worked with global and DTC brands including Calm, Fabletics, Noom, and Ollie, leading creative strategy across Meta, TikTok, and YouTube and supporting monthly paid-media spend from $50K to $1.4M+. Most recently, I’ve led teams of creative strategists, built testing frameworks, developed hooks, angles, and UGC concepts, and partnered closely with media, production, and analytics teams to turn performance data into better creative. As a middle child in a big family, I learned early how to keep people aligned, connect the dots, and make things happen. I’m usually the person taking “what does that even mean?” to “cool, let’s test it” — across global teams, competing priorities, and unforgiving time zones.