Marketing, Brand & Creative Strategist for founder led, 7–9 figure DTC brands, bringing deep industry expertise across fashion, accessories, lifestyle, beauty, and health & wellness, with a specialization in building purpose-driven brands. I create the through line between the things that don't always speak the same language: brand and performance, creative and data, people and technology. As a marketer, I turn complexity into clarity by connecting customer insight, market intelligence, performance data, creative thinking, and technology to make better decisions and drive growth. Blending data and creative to drive measurable business growth. What does that look like in practice? Marketing held accountable to the business, with every strategy, creative decision, and campaign tied to tangible outcomes: - Drove 125% YoY revenue growth through holistic brand, marketing, and growth strategies - Increased average order value by 44% and MER by 31% through strategic positioning, offer optimization, and revenue growth initiatives - Achieved 3.6x ROAS while reducing customer acquisition costs by 18% through performance driven acquisition and creative strategies - Increased content conversion by 34% and branded search by 41% through brand led creative strategy, storytelling, and cohesive brand positioning - Reduced average CPA by 31% by rebuilding the creative testing framework and optimizing campaign performance - Increased account wide CTR by 36% through high performing creative concepts, stronger hooks, and conversion focused ad copy - Increased customer lifetime value by 45% and repeat purchase rate by 35% through customer retention and loyalty strategies