A Creative Director and Creative Strategist with over a decade of experience spanning film, live events, experiential, XR, and AI-driven content, they have led end-to-end campaigns for global brands and national-scale government productions, including major UAE ceremonies. Trained in architecture at the Royal College of Art and in directing at the National Film & Television School, he brings a rare combination of spatial thinking, narrative craft, and technical fluency to every brief. He has held senior creative roles at respected agencies including Uncommon Creative Studio, Amplify, and UNIT9, and now operates independently — building AI content pipelines, directing story-driven campaigns, and translating complex briefs into clear, compelling creative work across screen, live, digital and social formats.