Helena N.

Senior Analytical Lead, Marketing Science Google

USUnited States
English, Spanish
8 years experience
4:12 PM local time

About Helena

I'm a data-driven marketer with extensive experience managing end-to-end campaign measurement, from trafficking and optimization through to comprehensive reporting and ad analysis. I specialize in translating complex measurement frameworks into actionable insights that drive campaign performance and inform strategic decisions. My approach combines technical precision with marketing expertise to ensure every campaign is tracked, optimized, and measured effectively. I'm committed to delivering clear, results-focused reporting that demonstrates real business impact.

Skills

SQLseabornmatplotlibGoogle Ad ManagerLookerLookMLQlikSenseGoogle Marketing PlatformA/B TestingAttribution ModelingMedia Mix ModelingIncrementality TestingSEODatahub

Tools & software

PythonpandasnumpyGoogle AnalyticsTableauExcelSalesforceJiraZapier

$100

/hour

Part-time