I specialize in paid social creative for DTC and ecommerce brands--specifically the hooks, angles, and ad scripts that make people stop scrolling and buy. I'm also a generalist direct response copywriter and have written all types of copy. On the creative strategy side, I have 7+ years working across Meta, TikTok, and YouTube, I focus on the intersection of buyer psychology and scroll-stopping creative: finding the mechanisms, tensions, and emotional triggers that convert cold traffic into customers. I've written for brands like RYZE Mushroom Coffee, BugMD, and Tommy Chong's CBD, where I helped grow monthly revenue from $110K to over $500K through reframed angles and new creative concepts. I come from a brand and agency background (AKQA, Publicis) working with Visa, FIFA, and LG, which means I know how to balance big-brand polish with the direct-response urgency that DTC actually requires. What makes me different: I don't just write copy. I analyze what's already winning in a market, reverse-engineer the hook structures and buyer journeys, and produce volume fast. I'm built for test-and-scale environments where creative iteration is the growth lever. I also have an intuitive talent for "copy ventriloquism" = writing in a brand or celebrity's voice so well it's indistinguishable from copy they wrote themselves.