I’m a performance marketer who builds and runs paid campaigns across Google, Meta and LinkedIn, for both B2B and direct-to-consumer businesses. I’ve held Head of Growth roles at $25M+ companies and founded a PE Backed marketplace startup of my own, so I’m used to owning the whole acquisition picture rather than just the ad accounts: landing pages, conversion rate optimisation, creative, and the full-funnel analysis that tells you where revenue is actually leaking. I do the hands-on work myself, from account structure and bidding through to copy and creative briefs, but I bring a founder’s view of what the numbers need to look like for the business to work.