I'm Gulsher, a video editor and performance creative specialist with 5–7 years of experience editing direct-response ads for DTC and ecommerce brands. My core focus is short-form Meta and TikTok ads for health, wellness, and supplement brands, targeting US, Australian, and EU markets. I've worked with brands like MuscleMax, MeriTeraco, SleepCo, Dusk, and Solbase handling everything from UGC and VSL edits to full ad creative, hooks, pacing, captions, and sound design. I turn raw footage and briefs into scroll-stopping, performance-focused ads built to convert, not just look good.