Brand and creative strategist with 10+ years scaling brands across consumer, wellness, and direct-to-consumer categories. I founded A Better Day Naturals, a supplement brand, and A Better Day Health Wallet, a health tech venture, and led brand strategy and creative direction for 15 plus client brands at Tag, managing up to 400K in annual marketing investment per client. I write and direct creative that sells, from concept and scripts through testing and iteration, and I have led creative teams from brief to delivery. Comfortable in fast paced, performance driven environments where creative decisions are backed by data.