I help brands create category defining insights, ideas and inspiration to spark their next stage of growth. I'm at my best when clients ask what's next? That can take the form of identifying insights, creating a brand extension, developing brand positioning or creating a GTM strategy. For fun, I design small solutions that sometimes get big attention like a scarf that Ryan Reyonlds bought. Or a laptop stand that Wieden + Kennedy ordered for their NY office. I think what makes me unique is that I put theory into practice and operate like a founder.