I've spent the last few years at GASSED, a top 5 TikTok agency, cutting short-form content for brands like Character.Al, Harry's, and Fabletics that actually earns attention from people who know what they're looking at. I know what it takes to take longer source material and distill it into something a smart, skeptical audience will stop scrolling for. What I'd bring to your short-form video strategy is a pretty specific mix: deep experience with performance-driven editing, fluency in Al video tools, and a real feel for what's currently working in the social ads space.