Franck Ardourel is a Fractional CMO, Chief AI & CX Officer, and Enterprise Solution Architect. He helps executive teams turn AI, customer experience, MarTech and go-to-market strategy into measurable revenue, margin and enterprise value. He has delivered results at Fortune 500 scale: he helped 24 Hour Fitness grow from $500M to $2.5B in revenue, lifted Wells Fargo's conversion rate fivefold and its NPS by 15 points, and drove a 45% increase in up-sell across HP's US and EMEA programs. He created the Growth Governance System™ and the ROI Compass™, which quantify profit gaps and forecast returns before capital is deployed. Franck leads the AI-First Marketing Strategy program at Kellogg School of Management and teaches AI, CX and marketing at Santa Clara University's Leavey School of Business. He is the author of Elevate Customer Experience (2023), Personalization First or You Will Be Last (2020) and Marketing 4.0 (2017). He is a keynote speaker, works in English and French, and is based in the San Francisco Bay Area.