Faisal AlKhalidi
Growth & Performance Marketing | DTC, Supplements, Health | Meta Paid Social | Creative + Media Buying
Austin, TX, United StatesI've spent a decade in DTC paid media — mostly Meta, mostly supplements and health. Right now I'm the growth lead at Amy Myers MD, a physician-founded supplement brand. I started fractional and it became full-time hours. I lifted ROAS 71% and cut CAC 36% by rebuilding the Meta creative around founder-led UGC and direct-response hooks, and the efficiency work on my side of the house drove the contribution-margin gains that brought the business to its first breakeven-EBITDA-profitable months — while top-line growth held. A lot of that came from building an operation that runs lean. I built automated agents that handle research and ideation without manual effort: performance reporting, competitor ad research, and review-and-comment mining that pulls objections and angles out of ad comments and product reviews in the customer's own language and feeds them straight into creative. Paired with an AI-assisted production pipeline, net-new concept output went from 5–10 to 30–40 a month at 60% lower production cost. Before consulting I was Head of Growth at Gainful, where I built paid acquisition from zero and scaled monthly subscription revenue from $500K to $1.5M on a $4M annual budget. Before that, Director of Growth at Perfect Keto (built the paid media function and the analytics stack from scratch) and Head of Growth at CarDash (first growth hire; acquired by RepairSmith, later AutoNation for $190M). Earlier, paid acquisition at DoorDash across both sides of the marketplace during its climb from #3 to #1 in US food delivery. What's unusual about how I work: I own both sides. Creative strategy and production, and the media buying. I'm not waiting on anyone to test a hypothesis — I can go from an objection surfaced in a review to a live ad in a day. How I think about the work: — Diagnose before prescribing. Tracking integrity, then creative, then audience, then funnel. Never assume a cause out of sequence. — Roughly 70/30 iteration to net-new. Test hooks before investing in polished production. — Founder and expert-led creative beats hired UGC in considered-purchase categories, consistently.
Featured work
Growth — DoorDash
Director of Growth — Perfect Keto
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I've spent a decade in DTC paid media — mostly Meta, mostly supplements and health. Right now I'm the growth lead at Amy Myers MD, a physician-founded supplement brand. I started fractional and it became full-time hours. I lifted ROAS 71% and cut CAC 36% by rebuilding the Meta creative around founder-led UGC and direct-response hooks, and the efficiency work on my side of the house drove the contribution-margin gains that brought the business to its first breakeven-EBITDA-profitable months — while top-line growth held. A lot of that came from building an operation that runs lean. I built automated agents that handle research and ideation without manual effort: performance reporting, competitor ad research, and review-and-comment mining that pulls objections and angles out of ad comments and product reviews in the customer's own language and feeds them straight into creative. Paired with an AI-assisted production pipeline, net-new concept output went from 5–10 to 30–40 a month at 60% lower production cost. Before consulting I was Head of Growth at Gainful, where I built paid acquisition from zero and scaled monthly subscription revenue from $500K to $1.5M on a $4M annual budget. Before that, Director of Growth at Perfect Keto (built the paid media function and the analytics stack from scratch) and Head of Growth at CarDash (first growth hire; acquired by RepairSmith, later AutoNation for $190M). Earlier, paid acquisition at DoorDash across both sides of the marketplace during its climb from #3 to #1 in US food delivery. What's unusual about how I work: I own both sides. Creative strategy and production, and the media buying. I'm not waiting on anyone to test a hypothesis — I can go from an objection surfaced in a review to a live ad in a day. How I think about the work: — Diagnose before prescribing. Tracking integrity, then creative, then audience, then funnel. Never assume a cause out of sequence. — Roughly 70/30 iteration to net-new. Test hooks before investing in polished production. — Founder and expert-led creative beats hired UGC in considered-purchase categories, consistently.
Featured work
Growth — DoorDash
Director of Growth — Perfect Keto
New to CoTrain?
Whether you want to hire or get hired.