Senior creative strategist and hands-on creative leader with 15+ years building consumer and wellness brands. I led creative at La Colombe through growth from approximately $15M to $150M, then built Blueshift Nutrition’s creative function from zero, contributing to nearly 200% revenue growth. I develop brand and campaign strategy, write briefs, lead teams and external partners, manage budgets, and use performance insights to improve creative across paid social, DTC, Amazon, packaging, and content.