Eman A.
Senior Creative Strategist & Video Editor
San Francisco, United StatesAbout Eman
I'm Eman, a creative strategist for DTC brands, based in San Francisco and working on US time with a few brands at once. I started as a video editor and became the #1 editor at UltimaPeak, a men's health brand, where $215K in spend ran behind creative I edited and briefed in about two months. Since then I've run my own creative pod at Quasi, a Korean collagen mask brand with 300K+ customers, directing up to 7 editors at once. I'm also creative director at a men's supplement brand, where I built the creative system from launch. How I work: read the account first, iterate winners one variable at a time, rebuild structures already winning outside the account, and put part of every week into big swings on new formats and avatars. Every brief has one avatar, one awareness level and one idea, plus 3–5 hooks and exact editor notes. I'm in Copy Dojo, a mastermind of creative strategists working with 8- and 9-figure brands.
Skills
$150
/hour
Full-time
About Eman
I'm Eman, a creative strategist for DTC brands, based in San Francisco and working on US time with a few brands at once. I started as a video editor and became the #1 editor at UltimaPeak, a men's health brand, where $215K in spend ran behind creative I edited and briefed in about two months. Since then I've run my own creative pod at Quasi, a Korean collagen mask brand with 300K+ customers, directing up to 7 editors at once. I'm also creative director at a men's supplement brand, where I built the creative system from launch. How I work: read the account first, iterate winners one variable at a time, rebuild structures already winning outside the account, and put part of every week into big swings on new formats and avatars. Every brief has one avatar, one awareness level and one idea, plus 3–5 hooks and exact editor notes. I'm in Copy Dojo, a mastermind of creative strategists working with 8- and 9-figure brands.
Skills