I've spent £24M+ of other people's money on Meta, TikTok and Google Ads. It came back at 4.5x ROAS. That's the short version. Here's the longer one. I'm a senior media buyer, direct response copywriter and creative strategist. Most people pick one lane. I run all three, and that's the whole point. Most ad accounts leak money because the media buyer, the copywriter and the creative team are three different people guessing at each other. I close that gap. I write the hook, brief the creative, launch the campaign and read the numbers myself. What that looks like in real accounts: • Scaled a luxury ecommerce account from £2M to £5.2M in monthly ad spend in 30 days without ROAS dropping • Cut average CPA by 32% by rebuilding the creative testing framework • Lifted account-wide CTR by 22% with new hooks and ad copy • Drove $500k+ in revenue for a $50k high-ticket coaching offer at 3.8x ROI • Lifted landing page conversion by 25% for a fintech client by rewriting the funnel I've written for coaches like Bedros Keuilian and Ajit Nawalkha of Evercoach by MindValley, plus health brands like Curalin and DTC offers across the UK, US, UAE and Nigeria. What I write: Meta and TikTok ad copy, UGC scripts, VSL scripts, sales letters, advertorials, email sequences, SMS flows, landing pages and product pages. What I run: paid media on Meta Ads (Facebook Ads), TikTok Ads and Google Ads, with tracking through Pixel, CAPI, GTM, GA4, Triple Whale, Northbeam and Hyros. What I build: creative testing frameworks, hook strategies, full-funnel campaigns and conversion rate optimization tied to actual profit, not vanity metrics. If you're a DTC brand, agency or founder looking for a media buyer, copywriter or creative strategist who can own the whole funnel, my inbox is open. ekundayo1samson@gmail.com