I am a Creative Director and Senior Creative Strategist with 20+ years of experience leading brand positioning, creative vision, and integrated campaign execution for healthcare, pharmaceutical, and technology brands. I specialize in translating complex business objectives and brand strategy into compelling creative that drives awareness, engagement, and growth across digital, social, web, video, and paid channels. My background spans full brand launches, enterprise rebrands, DTC and B2B campaigns, team leadership, and external agency and partner management in both agency and in-house environments. I do my best work when I own the creative strategy end to end, from brief development through final delivery, and use data and performance insights to continuously sharpen the work.