I co-founded buzz, a team of real editors plus AI that makes performance video ads for US agencies, DTC brands and apps. Our biggest partner is Lead Gurus, a US performance agency: 2,000+ ads since February 2026 for 157 of their advertisers in 19 niches. Per their Creative Performance dashboard, ~$2.2M a month in Meta spend runs on our ads, bringing ~13K leads a month. CPL fell 14% ($189 to $163) from August to September, and hook rate rose from 26% to 29%. We own the creative loop: angles and hooks, scripts and briefs, review of every ad before launch, and the next batch built on what spends. Formats: AI UGC and AI actors, talking head plus app or product demo, street interviews, Pixar-style AI stories, motion and statics. We have also made ads for dating apps. Upwork Top Rated Plus, 320 jobs, $100K+ earned.