I spent almost 4 years managing email and SMS retention for 25+ DTC brands doing 7-8 figure revenue, getting promoted from Specialist to Manager along the way. Across that portfolio, email consistently drove a minimum of 30% of total revenue, on my largest account, that's $3M in monthly revenue with 53% ($1.59M) coming directly from email, month over month. I've helped produce over $48M in email-attributed revenue over the years. I own the full retention engine end-to-end, from flow architecture, campaign strategy, deliverability, segmentation, and list growth. I don't run default templates or set-and-forget flows, everything gets built, tested, and iterated until it's actually producing elite results. If you want someone who treats your email and SMS channel like their own business, let's talk.