I’m a bilingual (English–Spanish) brand and marketing strategist with 20+ years of experience transforming ideas into impactful brand experiences, connecting business strategy with creativity, and driving meaningful outcomes. As a Sr. Lead Creator at Aetna/CVS Health, I collaborate across marketing, data, creative, and compliance teams to develop human-centered communications that support behavior change and contribute to enterprise-wide business results. Beyond the corporate world, I’m an artist, designer, and entrepreneur passionate about fashion, branding, visual storytelling, and the power of creativity to inspire people. Through my independent creative ventures, I explore the intersection of design, culture, and personal expression. I bring a unique blend of strategic thinking, creative leadership, cross-cultural communication, and entrepreneurial curiosity to every challenge—helping organizations build stronger brands, connect with diverse audiences, and turn bold ideas into meaningful impact.