I'm a senior brand designer and creative strategist with 20+ years of experience building brands, campaigns, and visual systems across entertainment, financial services, technology, and consumer-facing businesses. Most recently, I've worked with Live Nation's Content Studio on Setlist, helping develop and extend its visual identity across brand systems, digital advertising, e-commerce, and campaign creative. I've also worked as an AI design evaluator through Mercor, applying senior-level creative judgment to assess brand consistency, visual quality, and marketing collateral. I work best where strategy and execution meet—establishing the idea, raising the creative standard, and carrying the work from concept through production.