Senior creative strategist and senior program manager and operations leader with 15+ years of experience translating strategy into disciplined execution, driving cross-functional initiatives across AdTech, SaaS, retail media, media, and eCommerce mission-driven work, creative operations and strategy, and digital business operations frameworks for market leaders like Walmart Connect, BlueJeans by Verizon, and ABC/Disney. Proven record leading platform migrations, website redesigns, creative campaigns. CTV partnerships, global online stores, marketing campaigns, and operational process improvements. Skilled at building structure around ambiguous initiatives, aligning stakeholders, defining requirements and OKRs, managing vendor and partner relationships, and translating data into clear plans, decisions, and measurable outcomes.