With over 10 years of experience, I specialize in CRM strategy and marketing automation, leveraging tools like Salesforce Account Engagement to enhance marketing strategy and campaign plans. Most recently, I served as CRM & Automations Specialist at Served With Honor, where I led the implementation and administration of Salesforce Account Engagement, developed lead scoring models, and designed multi-step automation workflows to unify sales-marketing visibility and improve data accuracy. My mission is to create seamless customer experiences and optimize marketing performance through data-driven strategies and tailored campaigns. By combining technical expertise with a focus on marketing campaign plans, I aim to drive audience engagement and support organizational goals in impactful ways.