I help ecommerce and B2B businesses improve paid acquisition through Google Ads, Meta Ads and reliable conversion measurement. I have 10+ years in paid advertising and have managed over AUD20 million in advertising spend across my career, including hands-on Meta management for Hanes and Freedom Furniture at more than AUD100,000 per month per account. My work covers campaign strategy and execution, testing, GA4, Google Tag Manager, Meta Pixel/CAPI and practical performance reporting. I am based in Sydney, Australia, and offer remote freelance support alongside my current Head of Demand Generation role at Splose. I work with client-supplied creative assets and collaborate on briefs and testing.