I’m a Creative Strategist with 3+ years of experience developing performance-driven marketing strategies, paid social campaigns, and creative concepts for growing brands. I specialize in UGC concepts and scripts, Meta Ads, competitor research, and turning audience insights into creatives designed to improve CTR, CVR, and overall ad performance. I’ve worked across e-commerce, DTC, beauty, wellness, and lifestyle brands, collaborating with designers, creators, and marketing teams to take ideas from strategy to execution. I’m especially strong at combining creative thinking with data to build ads that are both compelling and conversion-focused.