As a marketing and client services leader with 10+ years of experience, I've built my career at the intersection of strategy, data, technology, and customer engagement. I've led integrated marketing campaigns for nationally recognized brands across retail, food & beverage, entertainment, media, and government sectors, helping organizations connect with consumers through meaningful and measurable experiences. Throughout my career, I've managed multimillion-dollar marketing budgets, overseen omnichannel campaign execution, and partnered with cross-functional teams across creative, analytics, production, media, CRM, and operations. My experience spans agency, in-house, and client-facing environments, giving me a unique ability to translate business objectives into high-performing marketing strategies. Some highlights include: 🔹 Managing regional marketing programs and budgets ranging from $250K–$2M for the U.S. Army National Guard across 11 states, Puerto Rico, and the U.S. Virgin Islands 🔹 Leading omnichannel lifecycle marketing and CRM programs for Publix Super Markets and GreenWise Market, driving customer acquisition, retention, loyalty engagement, and promotional performance 🔹 Supporting major consumer brands including NBCUniversal, Burger King, Raising Cane's, Under Armour, AMC Theatres, Old Navy, Winstar Casino, Celsius, and Miller's Ale House 🔹 Building strategic partnerships, developing audience-driven campaigns, and delivering executive-level reporting and performance insights My expertise includes: • Digital Marketing & Paid Media • CRM & Lifecycle Marketing • Customer Acquisition & Retention • Omnichannel Campaign Strategy • Social Media & Influencer Marketing • Marketing Analytics & Performance Reporting • Brand Activations & Experiential Marketing • Budget Management & Forecasting • Cross-Functional Leadership • Client Services & Account Management I thrive in fast-paced environments where collaboration, innovation, and data-driven decision-making drive growth. Whether leading a regional marketing initiative, optimizing customer journeys, managing agency-client relationships, or launching integrated campaigns, I enjoy building strategies that create measurable business impact. I'm always open to connecting with fellow marketers, brand leaders, agencies, and organizations looking to create meaningful customer experiences and drive growth through innovative marketing.