I'm a Senior Creative Strategist with over 18 years of experience building and scaling omnichannel brand strategies that drive measurable business growth. I've led creative teams and managed portfolios ranging from $7.2M to $85M+, taking full P&L responsibility across complex, multi-platform campaigns. My approach combines strategic thinking with hands-on creative execution, ensuring brand consistency while adapting to evolving market demands. I work with leaders and teams who want to move beyond incremental improvements and achieve transformational results through thoughtful brand positioning and integrated creative solutions.