Cristian B.
Creative Strategist and DR Copywriter | Meta and TikTok Shop | DTC health, wellness and beauty
Berlin, GermanyCreative strategist and direct response copywriter for DTC brands on Meta and TikTok Shop. From 2023 to 2025 I ran my own skincare-device brand in Germany and bought the Meta media with my own money: 1,103 ads, the best at 2x to 3x ROAS, close to EUR 100,000 in sales. Since 2024 I've written and performed TikTok Shop content for 10+ US health, wellness and beauty brands, and on Root Labs I directed the campaign and around 30 creators past $200K in GMV. I start every hook and brief from how customers actually talk, and the numbers decide what gets scaled, iterated or killed.
Featured work
Creative Strategist portfolio: winning ads with the numbers
Creative strategist and direct response copywriter for DTC brands on Meta and TikTok Shop. From 2023 to 2025 I ran my own skincare-device brand in Germany and bought the Meta media with my own money: 1,103 ads, the best at 2x to 3x ROAS, close to EUR 100,000 in sales. Since 2024 I've written and performed TikTok Shop content for 10+ US health, wellness and beauty brands, and on Root Labs I directed the campaign and around 30 creators past $200K in GMV. I start every hook and brief from how customers actually talk, and the numbers decide what gets scaled, iterated or killed.
Featured work
Creative Strategist portfolio: winning ads with the numbers