With 11 years in digital marketing, I focus on full-funnel paid media strategies, campaign planning, and performance optimization. My work is guided by data and a clear understanding of the customer journey. I’ve managed campaigns across the US, Canada, Australia, and the UK, working with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms. I also support social media growth in markets such as Belgium, Spain, Italy, Japan, and South Korea. Core Skills & Tools • Full-funnel strategy • Google, Meta, LinkedIn, TikTok, Programmatic • Campaign planning, KPI tracking, audience segmentation • GA4, GTM, Data Studio, Power BI • Social media growth and strategic reporting I combine performance optimization with audience insights to drive sustainable growth.