I’m a creative strategist who’s spent 6+ years in DTC. My creatives have spent more than $10M in ad spend while holding a strong CPA across 8-figure brands. I combine performance data with creative ideation to make ads that stop the scroll and scale. I've helped a supplement client scale from $300K to $1.2M in monthly spend in 4 months, and a gaming client from $400K to $1.6M in just 2 months. I specialize in: Ad concepts, hooks, scripts, and CTAs built to convert UGC strategy and creator briefing High-volume creative production (30–50 concepts a week) Creative strategy grounded in data like CTR, ROAS, CPA, hook rate, and thumbstop Audience, competitor, and ad library research I find what’s working, figure out why, and turn it into a steady pipeline of fresh ad concepts. I’m a great fit for brands that need to test more creative, refresh fatigued ads, or scale spend without losing efficiency.