I'm a creative and paid social strategist driving growth for global luxury brands and DTC skincare leaders like Beauty of Joseon. With $500K+ in media spend behind my creatives, campaigns delivering up to 2x ROAS growth, and experience overseeing multimillion-dollar media investments, I know what moves performance. I'm not here to recycle another brand's winning ad and run it into the ground. I challenge the playbook, test aggressively, and build what's next. Yesterday's winner is my starting point, not the finish line.