I’m Brandon Wasoski, a creative strategist working with DTC brands across health and wellness, skincare, supplements, and telehealth. I help teams answer the question that drives their creative pipeline: what should we make next, and why should it work? My work starts with customer research and ad performance. I turn those findings into angles, concepts, hooks, scripts, and production briefs, then work with editors and designers to bring the direction to life. Once the creative launches, I use the results to shape the next tests. For a premium skincare brand, I led work that improved ROAS from 2.40 to 3.38 and reduced CPA from $34 to $23 over 90 days. I’m comfortable developing new concepts, expanding winning messages into different formats, and giving production teams feedback they can execute. I also use AI-assisted production where it serves the idea. I bring an operator’s perspective: creative needs to earn attention, communicate the offer, and give the business something useful to learn.