I'm a copywriter and content strategist who loves figuring out why people buy. Before I write a headline or landing page, I'm digging through Reddit, reviews, interviews, forums, and customer conversations to understand the language, objections, and emotions that actually drive decisions. I use AI every day, not to replace the work, but to accelerate research, organize insights, generate variations, and test ideas faster. I've built AI workflows that analyze competitor gaps, identify content opportunities, and turn research into actionable creative, while keeping human judgment at the center of every decision. Most of all, I'm driven by curiosity. I like testing ideas, learning from the data, and improving creative until it performs. Whether it's an ad, landing page, email, or long-form content, I'm always asking the same question: What will make someone stop, care, and take action?