I own the full creative process for DTC brands: research → angle → script → brief → test → iterate. • Lead Creative Strategist at Nature Zempic, where I ran the entire creative operation • Managed over $182K in ad spend over 2 months, generating $272K across 10 ad sets for Bella Shapewear • Built and trained a team of creative strategists, managed editors, and ran weekly copy meetings • Produced UGC, street interview, animation, tutorial, listicle, and retargeting creative How I work: • Break winning ads down into their underlying framework, then rebuild them around the brand’s mechanism • Dig through forums, reviews, and Google Trends to find angles that no one else is hitting • Structure ads around mass desire, valence and intensity, and ideal, actual, or ought states • Diagnose every ad using hook rate, hold rate, click to cart, and ROAS, then fix the specific broken element instead of starting over • Brief editors shot by shot so the creative comes back right the first time Also: • $7M+ generated for info offers across ads, VSLs, sales pages, and email • $5,074,788 in 5 months from email alone for a trading firm • Lead copywriter on a record breaking $1.5M launch