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Rafael Guidi Gargantini

Performance Video Editor & Creative Strategist | Direct-Response eCom & AI Workflows

Direct-response video editor and creative strategist specializing in high-converting Meta and TikTok ads for DTC e-commerce brands. I combine consumer psychology, pattern-interrupt pacing, and structured AI workflows to produce scalable ad creative that moves core performance metrics like Hook Rate, Hold Rate, and CPA. Experienced in working directly with founders and scaling brands to turn rough briefs into winning ad variations quickly.